G2 Esports Announces Partnership with Ralph Lauren

G2 Esports announced a new partnership with the luxury global fashion company Ralph Lauren today, June 21.

The announcement was made via a post on the official G2 Esports website in the early morning hours of Monday, June 21. In a tweet posted to the official G2 Esports Twitter profile, the company described the collaboration as "Made to Win meets Made to be Worn."

"We're proud to announce our partnership with @RalphLauren—Global Luxury brand leader," they wrote.

G2 Esports Announces Partnership with Ralph Lauren

Ralph Lauren has officially joined the "#G2ARMY" as the brand's exclusive fashion outfitter, according to the announcement post made earlier today.

"We’ve always been known for winning in style and now we’ll confidently be wearing in style," the post read, "Sharing a pursuit of excellence, G2 and Ralph Lauren will collaborate together in 2021 across multiple campaigns and events."

Additionally, the two will be launching several digital-first campaigns on a handful of popular social media platforms such as Twitch and TikTok.

Both parties expressed their excitement over the deal in the post and appeared to be looking forward to working together on these projects in the future.

"Today is one of the most special days in my life and G2’s history. A brand I have loved for many years is now part of the G2 family," said Carlos "Ocelote" Rodriguez, G2 Esports Founder and CEO, "Ralph Lauren has entered the world of gaming in partnership with G2, and nothing makes us happier and prouder than to be able to execute on their strategy while doing our thing."

Alice Delahunt, Chief Digital and Content Officer at Ralph Lauren, spoke about the company's commitment to engaging new costumer demographics, "including a generation of digital-natives who participate in gaming as a world-class sport and for entertainment."

"Our partnership with G2 will further the progress we are making to bring our powerful heritage brand to life in authentic ways across new platforms." She said.

G2 Esports encouraged fans to keep an eye on their official social media channels for further updates as the two celebrate this "monumental announcement."