NBA 2K22 Personal Brand Guide: How to Get a Shoe Deal, Endorsements

In NBA 2K22 MyCareer on Next Gen, players are invited to not only be a superstar on the court, but off of it as well with their Personal Brand.

As in past 2Ks, getting endorsements — including a signature shoe deal — is par for the course. You sign with Tissot, State Farm, etc., and see your face briefly on wacky billboards and magazine covers before cashing in your VC checks.

This time around, however, this system has been overhauled completely on NBA 2K22 Next Gen thanks to the new City quest system. Here's a breakdown on how to increase your Personal Brand levels and secure the shoe endorsement of your choice in NBA 2K22 MyCareer on Next Gen.

NBA 2K22 Personal Brand Guide: How to Get a Shoe Deal, Endorsements

In NBA 2K22 Next Gen, there are a total of 10 different Personal Brand attributes, and 13 different endorsement opportunities for players to take on in MyCareer. To sign a sponsorship deal with a certain brand, players must first meet their Fans and Personal Brand level requirements that can be found in the Personal Brand screen in the Progression tab.

Ultimately, they are all really easy to build up naturally as you play NBA games and complete quests, except for the Nike and Jordan deals.

It appears as though 2K has made these ones especially hard as these require some combo of Fashion, Corporate or NBA, which have notoriously been tough to level up for many players.

The NBA Personal Brand level, in particular, is not only mainly targeted by completing Coach's Drills, but also reportedly goes down if you spend a lot of time playing park or Rec/Pro-Am games.

Here are some "under the hood" details about shoe deals in NBA 2K22 Next Gen:

• Shoe deals last for a number of NBA games and then expire, allowing players to switch brands much more often compared to previous 2Ks
• You can't negotiate the deals
• There are no penalties to wearing other brands
• There are no free shoes or in-game store VC discount given for signing with a brand
• There aren't many incentive-based NBA game challenges to do to upgrade a deal other than simply playing/winning games
• You can create a signature shoe by earning a Tier 2 shoe contract

As such, instead of grinding quests for Timmy D's Donuts and City Runway appearances, it's probably best to simply sign with any shoe company that gives out a decent amount of VC (e.g. Adidas) and then buy whatever shoes you want — unless making your own signature shoe with a Jumpman or Swoosh logo on it is a top priority.